PROJECT overview

Role: Founder · Designer · Maker

Timeline: 8 months

Deliverables: Brand Identity · Shopify Store · Product Design · Circuit Craft Assets · Social

Tools: Adobe Suite, Shopify, Canva, Cricut

OVERVIEW

ArtUrWear began as a lockdown-born idea merging creativity, connection, and craft. I envisioned a way for people to transform drawings and digital art into wearable keepsakes.



Previewing art on demand, directly in Shopify.


Brand Identity · Product Design · Content · E-commerce · Social ·Prototyping

Published in: The Daily Design - Portfolio

Case #2

Case No. 02 — ArtUrWear


BOSTON, MASS. - PORTFOLIO EDITION - EST. 2020


During lockdown, families and artists were searching for ways to stay creative and connected.

The challenge: build a brand and platform that made self-expression tactile and personal — bringing art from the screen into daily life.

Challenge



Design & Development

  • Designed the ArtUrWear identity blending handmade warmth with modern minimalism.

  • Built a Shopify interface allowing real-time artwork previews on products.

  • Used Cricut for local, on-demand production and experimentation.

  • Evolved into seasonal décor and vinyl-based pieces as the concept expanded.

  • Drawing in Progress

    Sketching and preparing digital cut files

  • Heat-press

    Heat pressing and testing fabric transfer

  • Packages

    Final packaging with custom branding

Website Design & E-Commerce

  • I designed and developed a fully functional e-commerce website where customers can explore and purchase Nativo’s coffee.

  • The website features:

    • A clean and intuitive layout for an optimal shopping experience.

    • A mobile-friendly design for accessibility across all devices.

    • Storytelling elements to highlight Nativo’s connection to Colombian coffee culture.

Brand Extensions & Social Content

To complete the ecosystem, I developed merchandise, promotional materials, and social-media templates.

Each extension reinforces Nativo’s core idea: celebrating Colombian roots through a modern, minimalist lens.

Extending the brand beyond the bag

The rebrand positioned Nativo as a premium micro-roaster with a unified visual language.

ENHANCED packaging and STRONGER DIGITAL presence EXPANDED its REACH, ESTABLISHING A CONSISTENT BRAND STORY ACROSS RETAIL AND E-COMMERCE.

Outcome



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