PROJECT overview
Role: Founder · Designer · Maker
Timeline: 8 months
Deliverables: Brand Identity · Shopify Store · Product Design · Circuit Craft Assets · Social
Tools: Adobe Suite, Shopify, Canva, Cricut
OVERVIEW
ArtUrWear began as a lockdown-born idea merging creativity, connection, and craft. I envisioned a way for people to transform drawings and digital art into wearable keepsakes.
Previewing art on demand, directly in Shopify.
Brand Identity · Product Design · Content · E-commerce · Social ·Prototyping
Published in: The Daily Design - Portfolio
Case #2
Case No. 02 — ArtUrWear
BOSTON, MASS. - PORTFOLIO EDITION - EST. 2020
During lockdown, families and artists were searching for ways to stay creative and connected.
The challenge: build a brand and platform that made self-expression tactile and personal — bringing art from the screen into daily life.
Challenge
Design & Development
Designed the ArtUrWear identity blending handmade warmth with modern minimalism.
Built a Shopify interface allowing real-time artwork previews on products.
Used Cricut for local, on-demand production and experimentation.
Evolved into seasonal décor and vinyl-based pieces as the concept expanded.
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Drawing in Progress
Sketching and preparing digital cut files
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Heat-press
Heat pressing and testing fabric transfer
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Packages
Final packaging with custom branding
Website Design & E-Commerce
I designed and developed a fully functional e-commerce website where customers can explore and purchase Nativo’s coffee.
The website features:
A clean and intuitive layout for an optimal shopping experience.
A mobile-friendly design for accessibility across all devices.
Storytelling elements to highlight Nativo’s connection to Colombian coffee culture.
Brand Extensions & Social Content
To complete the ecosystem, I developed merchandise, promotional materials, and social-media templates.
Each extension reinforces Nativo’s core idea: celebrating Colombian roots through a modern, minimalist lens.
Extending the brand beyond the bag