Case No. 01
November 2024
Case No. 01 – Nativo Coffee
BOSTON, MASS. - PORTFOLIO EDITION - EST. 2025
BRAND IDENTITY | PACKAGING | WEBSITE | MERCH | SOCIAL MEDIA
PROJECT OVERVIEW
ROLE: LEAD DESIGNER & DEVELOPER
Timeline: 10 weeks
Deliverables: Brand Identity · Packaging · Website · Social · Photography
Tools: Adobe Suite, Shopify, Figma
Collaboration: Directly with the founder from concept through launch.
A 10-week rebrand blending Colombian tradition and modern digital design — from bean to browser.
OVERVIEW
Revitalized a Colombian heritage coffee brand through cohesive packaging and e-commerce design - positioning Nativo for growth across retail and digital channels.
CHALLENGE
The brand lacked a clear visual identity and had limited online presence.
I was tasked with creating a cohesive design system that honored Nativo’s craft roots while preparing it for retail and direct-to-consumer expansion.
Research & Discovery
I began by studying Colombian coffee culture — patterns from traditional weaving, earthy tones of the Sierra Nevada, and the visual rhythm of coffee farms.
The intent was to translate this origin story into a contemporary identity system that felt organic, tactile, and adaptable across print and digital formats.
Early sketches explored woven motifs; iterations simplified them into a clean geometric mark representing craft + modernity.
The logo features a stylized letter "N" with an arrow, symbolizing movement, heritage, and authenticity.
A clean, modern typography approach was chosen for versatility across digital and physical applications.
Pattern
Packaging Design
I incorporated an abstract representation of the Colombian sombrero “vueltiao”, a symbol of craftsmanship and tradition.
An outlined map of Colombia was added to reinforce the brand’s origins.
I included an outlined “vueltiao” over the valve, with the phrase "Aromas of Colombia" above it, enhancing the sensory and cultural connection.
The design balances modernity and heritage, using a sophisticated yet approachable color palette.
The layout is structured for clarity, ensuring essential product information is easy to read.
Each of the four coffee flavors was given a unique color scheme and icon, differentiating them while maintaining brand cohesion.
The label designs ensure a premium, artisanal feel, reflecting the brand’s high-quality offerings.
Labels
Website Design & E-Commerce
I designed and developed a fully functional e-commerce website where customers can explore and purchase Nativo’s coffee.
The website features:
A clean and intuitive layout for an optimal shopping experience.
A mobile-friendly design for accessibility across all devices.
Storytelling elements to highlight Nativo’s connection to Colombian coffee culture.
Go to Nativo Coffee Roasters website.
Mobile
Brand Extensions & Social Media Content
To complete the ecosystem, I developed merchandise, promotional materials, and social-media templates.
Each extension reinforces Nativo’s core idea: celebrating Colombian roots through a modern, minimalist lens.
Extending the brand beyond the bag.
Social Media
OUTCOME
The rebrand established a cohesive visual identity for Nativo, positioning it as a premium micro-roaster across retail and digital channels.
Enhanced packaging and a stronger digital presence expended its reach, establishing a consistent brand story across retail and e-commerce.