Branding, Packaging & Digital Design for Nativo Coffee Roasters

Project Overview

Nativo Coffee Roasters is a specialty coffee brand rooted in Colombian heritage. The goal of this project was to develop a strong visual identity that reflects their authenticity, craftsmanship, and passion for coffee. My role encompassed brand identity design, packaging, web development, merchandise design, and social media content creation.

Research & Discovery

Before diving into the design, I conducted research on:

  • Colombian cultural symbols that could be integrated into the branding, ensuring an authentic representation.

  • Competitor analysis to identify gaps and opportunities in the specialty coffee market.

  • User experience considerations for the website, ensuring a seamless purchasing journey.

NativoMoodBoard

The logo features a stylized letter "N" with an arrow, symbolizing movement, heritage, and authenticity.

NativoLogoLight

A clean, modern typography approach was chosen for versatility across digital and physical applications.

NativoLogoDark
NativoBagConcept

Coffee Bag Packaging

  • I incorporated an abstract representation of the Colombian sombrero “vueltiao”, a symbol of craftsmanship and tradition.

  • An outlined map of Colombia was added to reinforce the brand’s origins.

  • I included an outlined “vueltiao” over the valve, with the phrase "Aromas of Colombia" above it, enhancing the sensory and cultural connection.

NativoBagFront

The design balances modernity and heritage, using a sophisticated yet approachable color palette.

The layout is structured for clarity, ensuring essential product information is easy to read.

NativoBagBack

Flavor Labels

  • Each of the four coffee flavors was given a unique color scheme and icon, differentiating them while maintaining brand cohesion.

  • The label designs ensure a premium, artisanal feel, reflecting the brand’s high-quality offerings.

Website Design & Development

  • I designed and developed a fully functional e-commerce website where customers can explore and purchase Nativo’s coffee.

  • The website features:

    • A clean and intuitive layout for an optimal shopping experience.

    • A mobile-friendly design for accessibility across all devices.

    • Storytelling elements to highlight Nativo’s connection to Colombian coffee culture.

NativoWeb

Merchandise Design

  • Designed coffee cups, tote bags, and t-shirts featuring the logo and branding elements, allowing customers to engage with the brand beyond just the product.

  • The designs were created to be minimal yet stylish, appealing to coffee enthusiasts.

  • I also designed mailing boxes and outdoor sign.

Next

ArtUrWear